If you’ve rolled through the drive-thru at a nearby Dunkin’, grabbed a sub at Jersey Mike’s, or worked out at Pure Barre lately, that’s the business model of franchising in action. There are franchises all over Westchester that meet a wide variety of consumer needs and wants, owned and operated by entrepreneurs who wanted to own their own business for as many different reasons as there are potential franchise options. According to the global data platform Statista, in 2024, there were approximately 830,000 franchise establishments in the U.S. (For anyone keeping score, that represents roughly 8.8 million people employed, and nearly $900 billion in economic output.) While a comprehensive breakdown of county franchise numbers is not readily available, it’s definitely fair to say that this longtime successful business model makes a significant impact locally—and not just in the quick-service restaurant realm.
Franchising 101
As defined by the International Franchise Association, the oldest and largest nonprofit devoted to franchise education, development, and advocacy, franchising simply means a business, called a franchisor, has granted rights to an individual, or franchisee, to operate a business under the franchisor’s name. In other words, your local Taco Bell? Ace Hardware? The UPS Store? All franchises—businesses owned by individuals operating under an established brand. The arrangement involves the franchisee paying the franchisor for the rights to operate under their name and is governed by a Franchise Agreement, which is a thoroughly detailed document that spells out each party’s rights, responsibilities, obligations, and fees. All the terms are disclosed beforehand. Usually, franchisees pay an initial fee to enter into the agreement and then an ongoing royalty to maintain continued usage of the brand name and its systems.
Pros and Cons
If starting a business from scratch seems daunting, starting a franchise can help sidestep some initial uncertainty. A new owner gets immediate brand recognition, relevant training and support, the benefits of established systems and best practices, and a peer network. In other words, there is no need for trial and error. The downside? Franchise regulations, possibly far-reaching ones. Franchisor guidelines may explicitly govern a wide range of decisions, from physical location, store layout and signage, to hours of operation and pricing. (A consultant or attorney with franchise expertise can help parse these.) Rules are in place to protect the brand’s value and ensure across-the-board consistency, ultimately intending to benefit franchisors, but they can feel constricting. Also, cost must be a major consideration, especially as it relates to available cash flow and resources and capacity to qualify for financing such as loans. Initial fees and investment can range from the low five figures into the hundreds of thousands.
Evaluating Options
Franchise matchmakers can help with the process of exploring alternatives that feel like a right fit both professionally and personally. Andrea and Bruce Weinreb, founders of ZIZE! Franchise Advisors in Chappaqua, started their business specifically to help people think through potential franchise ownership. They both have deep backgrounds in business and advertising but decided to transition away to seek new opportunities themselves. “In my ad career I got to work with some great new businesses,” says Bruce. For his own next venture he wanted something flexible, so he could work where and when he wanted. “This field filled criteria in a way I loved, helping people start a business. Matching a person’s skills and interests with a franchise they will thrive in,” he recalls. In the meantime, Andrea found herself involved in some online groups comprised of women from all over geographically and professionally. “What did we all have in common? A need to redefine and reimagine our lives,” she says. Deciding to join forces with Bruce made sense, because franchising can be such a positive step for many women.
Westchester, it turned out, was fertile ground. “For instance, take a backbone segment of franchising, which is home services,” says Bruce. “With an abundance of private homes, many with strong household incomes, this is a great area for a franchise in cleaning, landscaping, plumbing, HVAC, or painting.” Westchester’s deeply wooded environment supports deer proofing and tick control franchises, he continues. The long coastline and many low-lying areas along the Sound Shore, and old, tall trees which cause power outages when they fall, create need for disaster mitigation [water, smoke, fire] franchises. Thanks to older housing stock, insulation franchises tend to do well. An upscale population and abundance of family pets is perfect for doggy day cares and other related businesses. And with so many retirees on the cusp of downsizing, organization and relocation services can thrive, Bruce points out. “Again, franchises need to match the area.”
Who Succeeds?
The Weinrebs have worked with people from every career, including engineers, logistic managers, teachers, and nurses. “What they all have in common is a burning desire to take control of their lives,” says Andrea. “This far exceeds even the desire for a strong income. They are looking for balance and control in an increasingly unpredictable environment where workplace loyalty, both by employers and employees, is a relic of the past.”
According to the couple, there is one superpower every successful franchisee possesses: The desire and willingness to speak with people. “This seems obvious, but as we all know, this is an increasingly rare skill,” says Bruce. “You don’t necessarily need to be a salesperson, but you do need to pick up the phone and engage. You need to tell people what you do. If you enjoy that and choose a franchise that is right for your area, you will do great.”
What’s in the Way
Andrea points out some practical challenges to getting a franchise up and running in Westchester. If you want a brick and mortar business, county rents are comparatively high, although commercial space is moderating quite a bit. Some towns have ordinances against franchises, but these are almost always specific to food. Road rules make it difficult for vehicles with commercial plates to travel efficiently. But there is no single deal-breaker.
“There is one superpower every successful franchisee possesses: The desire and willingness to speak with people.”
The next four issues aren’t as clear cut, according to Bruce. While not exclusive to Westchester, there are broadly held misconceptions about franchising. “So, we start with the basics, which is simply telling them franchising is much more than burgers, subs, and donuts.” People who have worked in glamorous or high profile careers may have trouble mentally transitioning to owning a service business. The Weinrebs work with them to look past the specific service and instead see themselves as business owners who bring value to their community and jobs to the area. “Best of all, we help them see a different work/life balance and the freedom of independence,” says Andrea. “We find women are more receptive to this message, especially those with young families who are seeking to work at home and/or looking to re-enter the workplace as their children grow older and are more independent.” Money-wise, they are careful to manage expectations. “If you are looking to replace a mid-six-figure income or above, it will take some time,” Bruce notes. “You can get there, but it will take a few years.” Another sticking point may be concern about taking on every aspect of running a business, including hiring, marketing, and IT. That’s where franchising truly shines. “A franchise has a playbook which covers virtually every facet of the business,” says Andrea. “They will train you in each area. Best of all, they have support systems and people to assist and guide you on an ongoing basis.” Good franchises invest more in franchisee support than any other aspect of the business, Bruce explains, because good franchises make their income on royalties and they only succeed if you succeed.
Getting up and Running
How quickly someone can get a franchise from ‘What do I want to do’ to ‘Open for business’ varies widely. Obviously, the first step is the research process. This is completely dependent on each person’s individual timetable. “Some people are looking to start a business in a year or two, but others are ready to move quickly,” says Bruce. The Discovery process begins when they introduce a candidate to a franchisor. This process generally takes 2 to 3 months. It will be a series of key conversations, the transmittal of the Franchise Disclosure Document (FDD,) an in-person meeting (known in the industry as a Discovery Day) followed by time for the candidate to validate the claims made by the franchisor by contacting current franchisees. By federal law, a franchisor cannot sign an agreement for 14 full days following the transmittal and subsequent signing/returning of the FDD. From there, time to market runs a gamut. Opening a consulting franchise can happen in as little as a month after signing. Home services will be 4 to 6 months. A doggy day care in an existing building that needs to be built out will take 6 to 12 months. “A fast food establishment on Central Avenue in Yonkers with a brand new building complete with drive-thru windows? Think 18 to 24 months including all the required approvals and construction,” Bruce says.
The Future Is Now
Westchester has an abundance of highly educated, successful individuals with the potential to make great franchisees and a population of affluent, home-owning people who have a demonstrated affinity for paying for services that make their lives simpler and better. That’s a perfect storm for franchising.
To find out more, consider calling a Registered Franchise Referral Consultant for a consultation. Franchise Consultants (also known as Franchise Brokers) do not charge clients at any time, so there is no risk.
Franchises Beyond Fast Food
A wealth of opportunity exists beyond Taco Bell, Smoothie King and Wendy’s. Some newer ones you may not know as much about:
Christmas Décor
An interesting way to build out a seasonal business while solving the consumer problem of setting up lights, troubleshooting them throughout December, and neatly storing everything during the other 11 months of the year.
Mathnasium
A proprietary, completely customizable tutoring method for kids at every age and skill level—struggling, doing okay but could be better, or excelling and ready to level up. Instruction can be onsite or virtual and the business model is a flat fee to attend regularly, similar to a gym membership.
Mosquito Squad
Fighting the infuriating biting bugs everyone hates—mosquitoes and ticks—since 2005, this company’s dedicated entomologist integrates effective treatments with environmental best practices to protect insect pollinators.
Pet Supplies Plus
Americans drop more than $147 billion per year on their pets, so clearly there is significant demand for goods and services in this sector. Beyond food and pharmacy offerings, robust extras may include community vet clinics, adoption events, and recycling of all pet food and litter bags.
School of Rock
A music school for both kids and adults that turns the concept of old-fashioned lessons on its ear, with one-to-one sessions and group band practices geared towards rock-out performances in cool venues. Available options include guitar, bass guitar, drums, keyboard, piano, and voice lessons.
Case Study #1
- Name: Megan Goldschein
- Franchise: Pure Barre
- First location: Mount Kisco, 2018
- Additional locations: Danbury, 2022; Wappingers Falls, 2025; Dobbs Ferry, coming soon
What attracted you to opening a franchise? My family owned a jewelry store and I grew up working for them. I understood what it meant to be responsible for your own business. When I settled on barre as a concept, I didn’t need to reinvent the wheel.
How did you decide on Pure Barre? When I wanted to make changes in my life after my children were born, I thought about things that I enjoyed doing. I loved barre fitness classes and had a friend who was taking Pure Barre classes in Massachusetts. It got me wondering if Pure Barre was a franchise, so I began to explore.
What made you want to expand? I truly love the Pure Barre technique and see how much value our studios bring to people’s lives. Watching mothers and daughters move together, friends finding a space to escape for an hour, or watching new friendships form are all heartwarming.
Best thing about being a franchisee? Having resources at the corporate and peer level to turn to when you need support.
Hardest thing? Not having a full say in every aspect of your business. Decisions and partnerships are often made at the corporate level, and we have no choice but to comply.
Describe a typical day. I wish I could! My days truly take me wherever there is a need. I am trained to teach all four of the Pure Barre class formats, but I’m not on a regular weekly schedule outside of an afternoon class in the Wappingers Falls studio. I am always covering classes or a shift on the desk somewhere.
What advice would you give someone thinking about pursuing a franchise? Do your research! Contact other established franchisees and speak to them about their experience. Check to ensure your franchisor is reputable and not tied up in litigation. Make sure that whatever you choose is something you are personally passionate about. There is no such thing as an absentee business model. If you don’t plan to be present and a part of your business, it will not succeed,
Anything you wish you’d known or figured out sooner? Surround yourself with people who can support you, and don’t be shy about delegating to them. You cannot do it alone!
Case Study #2
- Name: Leana Walsh
- Franchise: Assisted Living Locators
- Location: Westchester and the Lower Hudson Valley, 2018
What attracted you to opening a franchise? I was drawn to the opportunity to own a business with support, structure, and proven systems already in place. It provided the opportunity to be my own boss while still having access to a strong network of guidance and resources.
How did you decide on Assisted Living Locators? It stood out to me because of its mission-driven model and the genuine care the organization provides for both its franchisees and the families we serve. I felt aligned with their values and appreciated the comprehensive training and ongoing support. It was clear this wasn’t just a business; it was a purpose-driven opportunity to make a meaningful difference.
Best thing about being a franchisee? The freedom to run my own business while being part of a larger community is incredibly rewarding. I get to make a real impact in people’s lives, helping families navigate some of the most difficult decisions they’ll ever make.
Hardest thing? Wearing many hats, especially in the early stages, can be challenging. You’re responsible for relationship building, operations, and client care. It takes time to build momentum, and you have to be self-motivated and adaptable. But the rewards are worth it!
Describe a typical day for you. Every day is different, which keeps things interesting. I typically start my morning by checking emails, following up with families, and reviewing current client cases. Midday and afternoons are often spent touring with clients and their families, as well as coordinating with senior living communities. I also carve out time each week for marketing, outreach, ongoing education, and networking with professionals.
What advice would you give someone thinking about pursuing a franchise? Research, talk to existing franchisees, and make sure the model lines up with your values and goals. Being a franchisee still requires entrepreneurial spirit and a strong work ethic. It’s not a shortcut to success, but if you choose the right brand and commit fully, it can be so fulfilling.
Anything you wish you’d known or figured out sooner? I wish I had realized sooner how crucial it is to build and maintain local relationships from the very beginning. Success in this field relies heavily on building relationships, trust, and connections, both of which require time and consistency. Also, learning to delegate and invest in the right support systems earlier would have helped me streamline my operations.
Case Study #3
- Name: Peter Meringolo
- Franchise: PuroClean of Northern Westchester
- Location: Ossining, 2017
What first attracted to you to opening a franchise? I felt it was a proven business model, with brand recognition. I also liked the scalability aspect.
How did you decide on PuroClean? I chose it because it was a growing leader in the remediation and mitigation space.
Best thing about being a franchisee? The resources available. While running a small business, it’s nice to have the larger pool of information and guidance of an established franchise.
Hardest thing? Limited autonomy. You don’t get to choose everything about your business; there are strict guidelines to follow.
Describe a typical day for you. Typical for me is starting out with a staff meeting, going over projects and helping to efficiently deploy our employees. After that I review estimates and financials.
What advice would you give someone thinking about pursuing a franchise? Do your homework. Self-assess your strengths and weaknesses to decide how your skills can best help grow a business. Then recruit the best people possible to help move you forward. It will take time and dedication. You only get back what you put in.
Anything you wish you’d known or figured out sooner? You will without a doubt make mistakes. The key is to learn from them and constantly adapt.
Growth Mindset
Chappaqua-based franchise matchmakers Bruce and Andrea Weinreb see local interest in franchising among six key groups:
- Women, either seeking to redefine their life/work balance or return to work after time off
- High performing execs who have been downsized out of a career or are seeking to exit corporate life
- Young retirees who have strong pensions but still need or want to work (such as police/fire/military personnel)
- Multi-generation families where experienced and financially secure elders combine with aggressive, tech-savvy younger relatives to create a business and (hopefully) start an empire
- Current business owners seeking to diversify and access new income streams without having to deal with the typical start-up risks
- Highly successful people seeking semi-passive, strong ROI opportunities that provide a hedge against traditional investments
Pop Quiz!
What year did Ray Kroc open the first McDonald’s franchise?*
A) 1948
B) 1951
C) 1955
D) 1959
*Answer: C
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